By Nelson Amobi
COMPILED
BY..AMAOBI NELSON OSUALA
BY..AMAOBI NELSON OSUALA
‘Marketing
is merely a civilized
is merely a civilized
Form
of warfare in which most battles
of warfare in which most battles
Are
won with words, ideas and disciplined thinking.’
won with words, ideas and disciplined thinking.’
….Albert
Emery
Emery
The
trouble with Nigeria is simply and squarely a failure of leadership.
trouble with Nigeria is simply and squarely a failure of leadership.
There
is nothing basically wrong with the Nigerian character.
is nothing basically wrong with the Nigerian character.
There
is nothing wrong with the Nigerian land or climate or water or air or anything
else.
is nothing wrong with the Nigerian land or climate or water or air or anything
else.
……..Chinua
Achebe
Achebe
‘The
government cannot always take it all
government cannot always take it all
Lets’
do it personally through entrepreneurship’
do it personally through entrepreneurship’
……
Etele obinna
Etele obinna
“If
the creator had a purpose in equipping us with a neck,
the creator had a purpose in equipping us with a neck,
he
surely meant us to stick it out”
surely meant us to stick it out”
…..
Anonymous
Anonymous
“We
make what we want of our businesses.
make what we want of our businesses.
It’s
important that we try all possibilities and avenues; we never know the ones
that will work with our particular business and clients”
important that we try all possibilities and avenues; we never know the ones
that will work with our particular business and clients”
…..
Ronke Onadeko-Osayande
Ronke Onadeko-Osayande
‘Market
segmentation and positioning
segmentation and positioning
are
the keys to building a strategy for corporate growth’
the keys to building a strategy for corporate growth’
…… Theodore Levitt
